iGB Affiliate 43 Feb/March 2014 | Page 84

US DATA CENTRE THE REGULATORY MAP Since the US Department of Justice publicly reversed its position on the scope of the 1961 Wire Act in December 2011, conceding that it only reserved jurisdiction over sportsbetting, various states have sought to broaden their intra-state lottery and iGaming models. This issue, we see bwin.party take huge strides in the US market through its sponsorship deal with NHL team, the New Jersey Devils and NBA franchise, the Philadelphia 76ers. Nevada: White New Jersey: White White Live (iGaming) Regulated Gaming Type: Poker-only Regulated Gaming Type: Full-service online Green Legislation Enabled/Lottery Online Operator Type: Applicants with existing land- gaming Amber Work in Progress/Under Consideration based licence Operator Type: Atlantic City casinos with Red Undecided/Back to the Drawing Board Estimated Go Live Date: Live. existing land-based licence Blue No Reported Movement Caesars Interactive Entertainment (CIE) Estimated Go Live Date: Live. The latest Black Prohibited/Pending Prohibition became the second company to launch an developments from New Jersey see PartyPoker online poker room in the US. WSOP.com securing a sponsorship deal with the New way to build awareness and a database. went live in Nevada in September, with Jersey Devils and Philadelphia 76ers. The So far, around 12 percent of that database CIE Chief Executive, Mitch Garber, telling partnership is the first marketing alliance has gone on to play for real money at the iGaming Business that it is a significant between the realms of US sport and online property – players that are worth 20 percent milestone in the company’s history. Following gaming and is being hailed as a ground- more per visit than the average patron proactive ena bling legislation, Nevada and breaking deal that could have significant according to Mario Maesano, the casino’s New Jersey are expected to enter into an consequences for the future development SVP of Marketing. inter-state compact at some point in 2014, of US iGaming. The multi-year affiliation is with officials from both states hoping to reported to be worth around $10 million and Michigan: Green bridge the East-West divide to pool liquidity will see PartyPoker branding at key areas of Regulated Gaming Type: Online lottery in the near future. the home venues of both teams, the Prudential Operator Type: Michigan Lottery controlled Center and Wells Fargo Center respectively. Estimated Go Live Date: Imminent Regulated Gaming Type: Full-service online Illinois: Green California: Amber gaming Regulated Gaming Type: Online lottery Present Status: The stasis in California Operator Type: Centralised Operator Type: Illinois Lottery controlled remains. In August, Senator Correa had iGaming system via Delaware Lottery and Estimated Go Live Date: Online amended his bill, classifying it as an ‘urgency’ Delaware: White measure so that it would go into force operated by the three state casinos Estimated Go Live Date: Live. Georgia: Green immediately upon passage. The bill would Delaware became the first state to launch a Regulated Gaming Type: Online lottery authorise the California Gambling Control full service online gaming offering on October Operator Type: Georgia Lottery controlled Commission to issue initial licenses as well as 31. The iGaming programme, which will be Estimated Go Live Date: Online establishing the procedure for licence renewal. The bill requires a two-thirds majority to run by the State Lottery, decided on a vendor collaboration of 888 and Scientific Games/ Maryland: Green pass, and allows for operators to offer poker WMS to power the offering, which saw free- Regulated Gaming Type: Online lottery only. It also contains a bad actor clause, to-play versions go live in August. The state’s Operator Type: Maryland Lottery controlled excluding those operators who conducted iGaming law provides the opportunity to Estimated Go Live Date: Imminent. The business post-UIGEA as well as related brands, explore compacts with other states, a Maryland Live! Casino launched a free-to-play business names, trademarks or software. function also evident in the Nevada and online casino in April, two months before There were two other bills in the California New Jersey regulations. opening the doors to its physical property, as a Senate in 2013 that deal with some form of 84 iGB Affiliate FEBRUARY/MARCH 2014