INSIGHT
Keep it simple
a four-part series. Not only will it be more
interesting, people will begin to look out for
the next one to arrive.
In terms of spam, you need to be
vigilant. If the IP address that you’re
sending all of your wonderful nonspammy emails from receives too many
spam complaints, you will fall way down
to the depths of money transfer scams
and real estate fraudsters. If you find
yourself at the edge of the spam cliff
about to fall off, aggressively go through
your email list and identify anyone who
has a poor open rate, who did not sign up
directly for your service or who perhaps
signed up via social media (as these types
tend to be trigger happy with the spam
button) and weed them out lest you be
doomed to an eternity of inhabiting
the junk folder.
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Reta
TABITHA MONROE is an
affiliate relations manager
and content writer with Mojo
Affiliates and Olympian Group.
She was swept into the gaming and
entertainment world as a freelance writer
and hasn’t looked back. A social media
veteran, Tabitha has begun detailing her
unique adventures navigating her new
job in a self-titled blog, “The adventures of
Tabitha Monroe”. She has a keen interest
in psychology and currently resides on the
Gold Coast in Australia.
TT
EC
AS
S C R AT C H C A
RD
Media Library
Management
Affiliate
ools
In-depth Re
POKER
ES
So stay vigilant, measure your metrics
on a regular basis to check the health of
your emails and most importantly, test,
test and test again.
BE
SK
ILL
M
GA
In closing, the best road to take when
doing any kind of marketing is to “keep
it simple, stupid”. And this applies greatly
to email marketing because people now
have the ability to access their emails at
anytime, from anywhere and on multiple
devices. They will not spend the time to
read lengthy sales pitches or enable
images so that they too can share in your
consumer vision. Your customers want to
know what you’re about, why they should
bother and most importantly, how it’s
going to benefit them. Your email
marketing campaign should exist as an
answer to a question that your customer
has, “How can I make more money?”,
“How can I look like a celebrity?”,
whatever that question may be, if you
can answer it, you’re guaranteed a click.
+ 1 (514) 849 8595
www.incomeaccess.com
[email protected]
2013-09-11 9:46 AM