TRAFFIC
Figure 4
Source: http://my.reach.ai – Oddschecker.com – “online betting”
Figure 5
EDGE:report – source: http://my.reach.ai - Oddschecker.com – ‘online betting’
Figure 6
of collateral damage introduced by disavow
or even something entirely unrelated.
Firstly, let’s look at how oddschecker.com’s
anchor profile looks in the context of the
rest of the ‘online betting’ SERP.
When performing a quick and simple
spectral analysis for exact match, we see
oddchecker.com on the far right of the scale
(Figure 5). That’s the safe zone. The worst
offender in this instance is Unibet.
However, a quick view of the ‘other’
anchor variants (Figure 6) shows
oddschecker.com to have the least amount
of diversity, which places it in the most
dangerous zone on our spectral chart.
The comparison view in Figure 7 shows
the differential, i.e. where the competition
is relative to oddschecker.com. The
numbers along the x-axis preceding the
domain names are the current ranking
position. While this is quite a crude
example, it gives you an idea of things to
consider when building your link profile.
This article has focussed on anchor text
variation and some of the techniques I have
developed along with a team of incredibly
talented individuals to make interpreting
complex big data as easy as child’s play.
Obviously there are far more complex
scenarios which arise.
FULL DISCLOSURE: my.reach.ai is
a MediaSkunkWorks technology which
represents the beginning of us releasing
our in-house tools to the public. Feel free
to go grab a free account and let us know of
any features you’d like us to implement.
Remember…
●●
Don’t
EDGE:report – source: http://my.reach.ai - Oddschecker.com – “online betting”
●●
It’s
believe the hype
all in the data
Figure 7
PAuL ReILLY is the founder
of MediaSkunkWorks, an
Innovation Lab based at the
University of York. He specialises
in large scale, business critical link
building for the iGaming industry and
uses big data to avoid the many traps
set by Google. Paul is highly regarded
in the world of forensic SEO and is
the first port of call for most of the
world’s largest iGaming brands. paul@
mediaskunkworks.com, or follow me on
http://twitter.com/paulreilly.
iGB Affiliate FEBRUARY/MARCH 2014
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