iGB Affiliate 43 Feb/March 2014 | Page 3

CONTENTS Events Calendar 04 Webmaster News 06 SEO Authority Through Digital PR 12 Against the Odds: Content Marketing 17 SEO, Design and Conversion Case Study 21 Mobile SEO in 2014 26 Avoiding Google’s Filters 31 As I prepare for LAC, I have an overwhelming feeling that the iGaming community is about to get a whole bunch bigger. This isn’t just because I can see that LAC visitor registrations are at a high, or that LAC has moved to Earl’s Court to accommodate all the affiliate programs. It’s because Google has levelled the affiliate playing field with its recent updates, and provided an opportunity, once again, for new affiliates to gain ground in this market. Google will always reward sites that offer genuine value to its SERPs, and that gives me hope that we will be seeing more entrepreneurialism, more ingenuity, more fresh ideas, and new opportunities in the iGaming Affiliate market; and that makes me smile. Interview: Eddie Matthews, Affiliate Marketing Manager, bet365 36 Building Your SEO Strategy for 2014: the Comprehensive Guide 39 Mobile Tracking 44 Building a Mobile-First Strategy 46 Reputation Management 48 Winning Through Skill Gaming 52 Guest Blogging and Content Strategy 54 Mobile Marketing Strategies 56 The European Online Poker Market: Not Such a Full House 58 How to Improve your Email Marketing Campaigns 60 Talking Heads: What to Expect from Mobile in 2014 63 Google’s Eli Uzan on Post-Click Optimisation 67 Emerging Markets: Africa 71 Interview: Daniel Eskola, Head of Gaming at Unibet 74 Interview: Scott O’Neil, CEO of New Jersey Devils on PartyPoker Deal 77 Data Centre 80 Michael Caselli, Editor in Chief Market Place 94 Editor in Chief: Michael Caselli [email protected] FREE SUBSCRIPTION email: [email protected] Printed in the UK by: Pensord Press, www.pensord.co.uk Published by: iGaming Business, Editor: James McKeown St Marks House, Shepherdess Walk, London N1 7BQ [email protected] T: [phone] F: [phone] Publisher: Alex Pratt [email protected] Designer: Kyle Young www.iGamingBusiness.com © iGaming Business 2014. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under Production Manager: Craig Young the Copyright Designs and Patents Act 1988. Application for [email protected] permission for use of copyright material including permission to Head of Business Development: James King [email protected] Senior Sales Executive: Ed Grundy http://tinyurl.com/igbaffiliate @igbaffiliate [email protected] Sales Executive: James Harrison [email protected] reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affiliate Magazine is published by iGaming Business Limited St Marks House, Shepherdess Walk, London N1 7BQ. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content. Cover image: istockphoto.com. ISSN 2041-6954. iGB Affiliate FEBRUARY/MARCH 2014 3