TRAFFIC
Figure 3:
iGB Affiliate FEBRUARY/MARCH 2014
online poker, by
event.
14
the growth of
Battle of Malta
Infographics and video infographics are
the ideal format to release numerical data,
especially if such data is aggregated and
analysed in a compelling way. One of the
advantages of releasing information in
the form of infographics is that due to
their format, most sites will not be able to
integrate the full version, and will most
likely embed a preview and link to your
site for the full version. This action can
be facilitated by accompanying the (video)
infographics with an embed code ready
for fellow webmasters to use. Considering
our sportsbetting example, an infographic
would probably be the best format to
display stats on players’ performances.
However, be cautious: infographics
have been abused more than once for SEO
purposes, so their use can also be seen as
an aggressive SEO technique. To stay on
the safe side, make sure you are not tricking
illustrating
announcing their
(Video) infographics
interactive widget
press release
for further content. If your website makes
a bold statement on a delicate matter,
arranges an exclusive event (see Figure
3), releases surprising financial results, a
bizarre competition or buys toast for an
insane amount of money6, a press release
may be enough for you to get the attention,
mentions and links you are looking for.
Figure 4: An
PokerListings’
PokerStars.
the sites embedding the infographics into
linking to you in an aggressive way and that
the data presented is related to your site and
not too off-topic.
Interactive widgets
When used to deliver information,
interactive widgets can be seen as the
evolution of infographics. Just like
infographics and videos, interactive
widgets can be embedded by external sites,
facilitating mentions and links. Moreover,
their interactivity makes them ‘sexier’ than
infographics to share (see Figure 4).
White papers
White papers are the ideal format to use
when the information to deliver has a
significant volume and needs in-depth
analysis and commentary. The results of
research, the analysis of market trends
and step-by-step guides are all examples
of information best conveyed in the form
of white papers. From a technical point of
view, white papers can be made available as
downloadable PDFs, eventually requiring
users to leave their email address to
receive them. In this way, white papers can
also be used for lead generation. Having
compiled the results of your research in an
interesting format, it is now time to find
the best sites to target with your Digital
PR campaign. In the next instalment of
this series, we will see how to quickly find,
analyse and contact the best sites and news
outlets. In the meantime, good luck with
your Digital PR campaigns.
MATTEO MONARI is the
COO of BizUp, a resultsdriven Internet marketing
agency specialising in
competitive segments and
international link building
(http://www.bizupmedia.com).
With a background in Languages
and Human Computer Interaction,
Matteo has been a successful Internet
marketing specialist for more than six
years. During his career, he has worked
for some of the biggest affiliates and
operators in the iGaming world, helping
them to successfully expand their
businesses across Europe.
After heading the SEO department of
Europe’s leading content-on-demand
company, Matteo is now leading
BizUp’s link building team, providing
links in five languages to clients in more
than fifteen different countries.
You can follow him on Twitter as
@matteo_monari and contact him at
[email protected].