iGaming Business magazine iGB 112 Sept/Oct 2018 | Page 28

Casino & Games
Q
&A: Per Thorn,
Hero Gaming
This month we catch up with the head
of product management for casino
gamification pioneer Hero Gaming,
which recently expanded its brand
portfolio to four with the launch of
no-registration brand Speedy,
to find out more about its strategy,
which content is performing best and its
plans for the Swedish market next year
iGaming Business: Which recent slot titles are performing
particularly well for Hero Gaming, and what variances are
you seeing across your four main brands of Casino Hero,
CasiTabi, Betser and now Speedy?
Per Thorn: We can see a variance between our brands because we
wanted it that way to ensure we don’t target the same players and
cannibalise any of these brands. People underestimate the difference
between markets and think all players play the same games. For
instance, the most popular slots in Scandinavia are very different
compared to those in the UK, which is not exactly far away!
On Casino Heroes, Book of Dead has done very well without
any help from specific promotions, as in our case we can give out
gifts to players that win our boss fights. Elsewhere, we have recently
launched Big Time Gaming titles such as Bonanza and Extra Chilli.
The slots that perform very well now are basically modern versions
of older games. Many new versions of the classic game Book of Ra
are available right now. Also high volatility games with the help
from YouTube and Twitch where streamers upload their latest wins.
Bonanza is a great example: I recently saw a video of someone
winning over 18,000x the bet in the free spins mode.
Which suppliers’ content performs most strongly and
consistently for Hero Gaming, and why?
This is actually pretty interesting, and what it comes down to is how
creative we are with the supplier. Play N’ Go is a great example. We
discuss and plan together how we should release their new games.
If we just add a new game to the lobby it might disappear among all
the other slots we have available so it’s important to work with our
partners [to prevent this].
Play N’ Go recently released the slot House of Doom, which is not
a particularly special game from my perspective, but together we
put together a great promotion. We built a whole new island in our
adventure specifically for this game, and the Swedish rock band that
did the mus