Casino & Games
Casino & Games
Figure 2: Top mobile games – file size of games loaded on Chrome browser
also seem to be more prominent on mobile. There will be various reasons for this, but one of the factors could be the file size of these games, which make them more mobile-friendly.
Game file sizes Figure 2 shows the file size of the 20 top-ranking games. The file size is uncached, as if you were launching the game for the first time. There is a wide range of file sizes for these 20 casino slot games, ranging from 3.1MB to 36MB.
The games that are small in file size are usually the ones that over-index on mobile browsers. NetEnt games are particularly small.
iGaming Tracker tracks hundreds of casino sites worldwide every day. From this data it can ascertain which games are on which sites and where they are positioned on the pages. It can also measure the market share of casino games suppliers by percentage of‘ real estate’ on casino sites at any given date. For more information visit www. igamingtracker. com.
Figure 3: Sky Vegas screenshots – mobile vs. desktop
Page design Casino pages are almost exclusively designed around a grid-like structure to accommodate the thumbnail images of the games. This presents a challenge on a mobile screen. Some sites, among them Sky Vegas and LeoVegas use basically the same structure as their desktop site but with subtle changes.
Others completely change the structures, typically using two thumbnails per row on the screen. Some have m. sites for mobile, for example, Bet365 Vegas and Casumo, which have completely different pages. Sky Vegas’ desktop has largely the same design, but when in the mobile browser the content on offer is divergent( see Figure 3).
This is an extract from an exclusive iGaming Tracker analysis available as part of the iGB Intelligence Centre subscriber offer. To find out more and to subscribe please contact Danny Guevara on: + 44 20 7384 8115 or danny. guevara @ clarionevents. com
INTELLIGENCE CENTRE
iGamingBusiness | Issue 112 | September / October 2018 21