iGaming Business magazine iGB 111 July/Aug | Page 123

Payments
ENHANCING PAYMENTS:
How to increase revenues
By engaging a dedicated payments provider, operators can optimise the payment process
and improve conversion rates, says Paul Marcantonio
Faced with the challenge of choosing between conversion and
security, inexperienced operators often prefer to focus on the former,
foregoing security features in favour of raising sales volumes. This
can result in even greater financial losses, negating any profits
earned from improved conversion. The removal of security settings
increases fraudulent activity, which could lead to fines by the
payment systems through which payments are facilitated, as well as
significant reputational damage.
To prepare for any possible risks, operators are advised to
proactively de