iGaming Business magazine iGB 111 July/Aug | Page 112

Social Gaming
For example, say your top game has an Asian theme
with animals, and its main color is red.
Find a game you’re allowed to use that is as similar
to that as possible: Asian theme with animals, and
if it has roughly the same graphic style and color,
then take that one.
In this case, you want to match the graphic
experience first. That will give players the feeling
they are playing similar enough games. The
mathematical experience (RTP, volatility, etc.) doesn’t
have to match the games. Just make sure that the
mathematical experiences players like also exist in
the games you offer.
Tip #4: give your players physical perks
Your players can now play your games at home.
Give them a reason to come back to your
real-world casino. Maybe chips, towels, something
from the gift shop — anything that you can offer
and that it is legal for you to offer.
The money you ‘lose’ in giving them gifts is
actually money gained, since none of your players
will walk into a casino, get one free thing and
walk back out.
Anything that brings them back is money you
will earn.
Tip #5: never cheat
Tip #3: tran