iGaming Business magazine iGB 111 July/Aug | Page 107
People
But those that have arrived within the relatively recent past
have had very significant effects on how players behave, such as
in-play betting, cash-out functionality and mobile betting apps.
Itβs more difficult to predict how some of the more recent
innovations will perform, but two of the newer topics we examine
are personalisation (a new way of communicating with consumers)
and sports data (offering consumers valid information before/as
they bet). Both appear to have real potential in providing sustainable,
incremental revenues from better informed consumers.
However, it does remain the case that true, sustainable innovation
β having some unique feature or consumer benefit unique to
an operator β remains a real challenge.
All clever ideas β cash-out is an ideal