iGaming Business magazine iGB 106 Sept/Oct | Page 5

CONTENTS Editor’s letter Welcome to the EiG issue of iGaming Business, in which we dovetail ‘Generation Hybrid’, the theme for this year’s EiG taking place in Berlin from 30 October – 1 November. With this in mind, we have focused the content on how the cross-pollination of ideas and technology from other sectors is transforming how igaming companies target and deliver their products to players. Our cover feature looks at what the sector can learn from how companies such as Spotify have mastered the art of personalisation and arguably answered some of the questions posed by the so-called ‘paradox of choice’ (p40). We also speak to Rank’s head of data innovation Jan Teichmann (p44) to find out how the appliance of data science is now impacting diverse areas across the business from promotional activity to responsible gaming, while Videoslots’ Alex Stevendahl explains how the company leveraged concepts and models from online poker to develop a USP and viable business in the highly competitive online casino space (p47). Personalisation is also a primary theme running through our annual Mobile Gaming Outlook (p47), in which the leading suppliers to the space update on the developments set to impact this increasingly dominant channel over the next 12-18 months. 07 Events Calendar 11 A tale of two states: skill games on India’s radar 14 Cyprus: gambling moving forward on a grand scale 17 Resolver: putting consumers first? 20 The UKGC’s new enforcement suite: a quiet revolution? 23 Gaming law revamp to add to Malta’s allure 25 Affiliate marketing: ensure you are protected 28 European regulation round-up by Wiggin 34 Information security round-up 37 Preparing for the regulatory freeze to end 39 The bubble machine - gambling goes crazy for ICOs 40 What can online gambling learn from Spotify? 44 The appliance of science 47 Q&A: Alex Stevendahl, Videoslots 49 Mobile Gaming Outlook 2017 73 Risk or revenue – the politics of gambling 77 Multi-storied player acquisition: the changing face of app store marketing 80 iGaming Super Show round-up: iGnite showcase 83 Tough choices ahead for Australia-facing affiliates 86 US sports betting: “the leagues won’t have a choice anymore” 89 The power of partnership 92 The power of product 94 UX for amateurs 96 EiG preview: dreaming of electric sheep 100 Diversity project: sector to tackle gender diversity question head-on 103 Diversity project: closing the gap We hope you enjoy it and look forward to meeting you in Berlin. 105 Fraud and ID Verification: Market Update Stephen Carter Editor 123 Social casino: Q2 update 114 Global iGaming Index 125 Lottery Focus 2017 135 Data centre Editor: Stephen Carter, [email protected] Print: Printed in the UK by Pensord Press, www.pensord.co.uk Section editor (Legal): Hilary Stewart-Jones Published by: iGaming Business Ltd, 3rd Floor, Bedford House, Fulham Green, 69-79 Fulham High Street, Section editor (Legal): Stephen Ketteley Section editor (Management): Anton Kaszubowski Section editor (Technical): Justin Bellinger London SW6 3JW, UK. www.igamingbusiness.com iGaming Business is published Bi-monthly © iGaming Business Ltd 2016. All rights reserved. No part of this publication may be reproduced or transmitted in any Section editor (Finance): Melissa Blau form or by any means, or stored in any retrieval system of any nature without prior written permission, except Designer: Simon Brake for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application for permission for use Production & studio manager: Craig Young, [email protected] of copyright material including permission to reproduce extracts in other published works shall be made to the Managing director: Alex Pratt, [email protected] publishers. Full acknowledgement of author, publisher and source must be given. The paper Head of content: Jake Pollard, [email protected] Director of strategic business development: Michael Caselli, [email protected] Head of B2B media sales: Ian Larcombe, [email protected] used within this publication has been sourced from a Chain-of-Custody certified manufacturer, operating within international environmental standards such as ISO14001 and EMAS. This is Senior account manager: Jake Lemer, [email protected] to ensure sustainable sourcing of the raw materials, sustainable production and to minimise Subscriptions: [email protected] our carbon footprint. ISSN 1756-3437. iGamingBusiness | Issue 106 | September/October 2017 | 3