iDentistry The Journal identistry_jan_april2019 | Page 12

The Journal
to deliver just the right content much to the
satisfaction and delight of the patients. The physical creation follows the mental, just as
a building follows a blueprint.
Time is a created thing.
To say 'I don't have time,' is like saying, 'I don't
want to.
~ Lao Tzu If you don't make a conscious effort to visualize
where you are and where you want to go
(achieve), then you empower other people and
circumstances to shape you, your life and
sometimes, you destiny also by default. A clear
vision of where we want to go is always so very
essential in our practice especially when we are
investing in a gadget. The mind should be clear
so that the huge amounts of time and money we
are going to spend sometimes should have
good potential for a handsome Return on
Investment (ROI) and all this can start from
placing goals which can be like (just a random
example for an Endomotor bought for RCT’s):
5. Bringing a change in yourself is the best
way to manage your practice: The first and
foremost change has to be in us (discipline), for
expecting others to change every time (for us)
would be futile and in vain. Don’t be rigid in your
nature or schedule and always show some
flexibility to inspire others and then expect the
tide to turn our way.
In the waves of change, we find our true
direction.
~Unknown
The change in behaviour, punctuality etc. in
clinic has to be first from our side before we
expect staff and associates to follow suit. There
is no point in fuming in rage (non-achievement)
or fear (failure), rather we have to try and
eventually come to terms with the real change
that needs to be brought about first. Substitutes
would always be available for hard work,
perspiration and determination, but they come
with an expiry tag. We have to make our dreams
and aspirations concerning our practice live a
healthy life and not let them have an expiry date
and for that, we have to accept all that by
bringing the change by being the change
ourselves. We have to love what we do and do
what we love, because the dream has to live on
with a lot of hope.
6. Have a vision of where you are and where
you want to be:
Begin with an end in mind.
~Franklin Covey
The ability to envision your mind where we want
to go is based on the principle that all things are
created twice. There is a mental (first) creation
followed by a physical (second) creation.
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“I want to do 5 RCT’s with my newly bought
Endomotor in the next month (not all cases, but
a fixed percentage for trial) with those 5 paying
me an increased price”
“I want to get 5 new patients of RCT through
these above 15 patients in next 3 months (as
supposed above, 5 each month) through
inbound marketing of my gadget.”
“I want to double my profit 100% each month on
these ‘inflated charge RCT’s’ in my regular
patients so that I recover my cost of my
Endomotor soon.”
What these goals don’t articulate though, the
truth lying right beneath the surface and driving
every content effort, is a desire to reach more
people with the newly bought gadget
(Endomotor). There is a need to identify what
additional goals you will have after recovering
cost of this gadget (which next gadget are you
planning to buy/invest in your practice)
7. Prioritization: The key is not to prioritize
what is on your schedule, but to schedule your
priorities. Prioritization should always be the
first key. In clinical practice, we would like to do
everything that is successful only.
Vol. 15
No. 1
Jan-April 2019