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civil rights. However, the so-branded individuals did not build a black pride to counter the myth of the white nation and to challenge the disdain. Blackness turned away from the reference to the African origin and the allusions to dark skin color were progressively related to class position, regardless of phenotypic traits (Adamovsky, 2013: 92). This trend is observed since early twentieth century. Afro-features were less and less attributed to individuals and so the figures of true blacks in Buenos Aires decreased (Frigerio, 2008, 70). Only from the 1980s on, being black began to be claimed as a matter of pride, though the word black keeps on being mostly used in contemptuous sense. The use of epithets as black, black head, groncho and morocho (brunette) colloquially refers to the lower classes and the plebeians by assigning them a racial type that is not necessarily visible. Even a white skin person can be considered a black soul or simply a black. These epithets play rather a classist role than a racial mark within a class identity. Herein we argue that, thanks to Peronism and its detractors, this peculiar conception of Otherness was imposed in the mid-1940s. Poor became associated with black regardless of the African footprint. On the contrary, we speak of blackhead due to the zoological barrage, per the critics of the internal migration movements that preceded and accompanied Peronism. The newcomer was the creole from the inland, the parochial people, the mestizo, the people without African roots, according to the functional claim by the story of the national whitening (Frigerio, 2008: 72; Solomianski, 2003: 255). Nonetheless, the African footprint was present and melted among the people coming from the inland. That presence was replacing the faces of the Italian and Spanish immigrants from the nineteenth century. Black men and women unconditionally supported Peronism and came to all political rallies within the perimeter of the city, although towards its limits (Solomianski, 2003: 32). Despite the friendliness of the Peronist State to these black people, the official agenda did not include how to confront the myth of the white nation. Popular attempts ended up being rejected by the powers that be. Blackness ended up being a metonymy of both Argentine cultural diversity and popular classes regardless of phenotype, but encompassing a unified entirety without (apparently) ethnic oppositions (Adamovsky, 2013: 99, 111-112). Conclusion The anthropologist and researcher Alejandro Frigerio argues that the invisibility of blacks takes place not only in the dominant historical narrative, but also in the representations of the daily life. The curious thing is that the disappearance of the Afro is still voiced, but the word black is rooted in the discourse as a colonial hindrance to allude and to vilify the exploitable labor force. As Frigerio explains, the blacks from the 1940s were the new categorization of subaltern classes, quite similar to the characterization of true blacks twenty or thirty years ago, who were considered missing by the official historiography. The invisibility consisted in making people believe that African descent were diluted and finally disappeared . Such a view distorts that African ancestry was present since the earliest colonial times and its mark is indelible. There is clear ethnic link between the blacks from the past and the blackheads of the present, because of the dismissive way to describe them (Frigerio, 2008: 66, 72-73, 76, 79). Despite the repeated assertion about the 84