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The Need for the Private Sector to Commit to Contemporary Society Yusimí Rodríguez Journalist Havana, Cuba guiar Street, in the Santo Ángel neighborhood of Old Havana, is a small alley that doesn’t seem to be part of this municipality, where sometimes even tourist spots are dirty and the streets are busted up. Yet, good taste, refinement and prosperity above all, are the rule there. It has rows of cafés and private establishments with outdoor tables, attractive decor, and signs with tempting (and expensive) offers inside. If you are in Old Havana and ask where Aguiar is, you might hear the following answer: “Oh, the alley where the Café de Artistas is.” But, what you most certainly A hear is: “Hairdressers’ Alley,” the shortest name with which it has been baptized most recently. How did the alley get this name? Thanks to a man who seems to be anything but a hairdresser. “In Spain, I said I was a hairdresser at a Patrimonio event, but the audience heard pelotero (baseball player).” The fact is that Gilberto Valladares (or Papito, as he is known) does not look like what many may think a male hairdresser stereotypically looks like. He is not dressed fashionably (although his hair is died blond, even before many men dared to); neither does he make effeminate gestures. At the end of the alley there is a beauty parlor that is really a living museum, a school where the trade can be learned free of charge. Before participating in a number of national and international regarding Patrimonio, among other things, Papito started off with one chair, hair dressing implements, and a dream: “First, I wanted to show that 16