IDE Online Magazine Septiembre 2017 | Page 91

IML TECHNOLOGY for a design glossy finish

For more than 20 years Schoeller Allibert have used IML technology and surface structures in beverage crates to enhance marketing efficiency by featuring the image of each brand.

Since the 2000’s some in-mould labels started reproducing a wood-grain effect. But it’s only recently that the two technologies have been harnessed to produce a perfect combination.

While the usual glossy finish of IML is not in line with the used wooden aspect in products

such as Krombacher’s request (Vintage beer crate for Krombacher, picture below), the new Schoeller Allibert unique matt surface IML, for the first time ever, achieved a matt finish and relief touch on the crate’s surface.

Last but not least, the new Schoeller Allibert IML film has improved its recycling capacities more than any other existing solution on the market, allowing Breweries such as Krombacher to enjoy a unique look and feel of their brand new, but old traditional wood-effect beer crates.

Award- winning vintage beer crate

Schoeller Allibert’s Vintage beer crate for Krombacher won an award in the category

“storage and transport system” at the Pro-K Award, because it’s the first time that a plastic beer crate looked so strikingly close to a traditional wood beer crate. The Pro-K Award is a unique competition recognizing plastic quality. This product has been awarded not only for its design which gave the illusion of a wood crate with all the details provided thanks to the IML technology; but also for its sustainability. Schoeller Allibert achieved to have a laminated inmold labelling and to process it in the box, which can be then re-processed without problem in many recycling cycles.

www.schoellerallibert.com