For the first time parallel to drinktec 2017 in Munich: PRO FachHANDEL
PRO FachHANDEL, the specialist and order trade fair for the entire German beverage and convenience trade, will be held in Munich for the first time in 2017. It will take place on September 14 and 15 parallel to drinktec (September 11–15, 2017), the world’s leading trade fair for the beverage and liquid food industry. The event will occupy Hall B0 and the foyer of ICM on the trade fair grounds in Munich. Collaboration with PRO FachHANDEL perfectly complements the offer of drinktec, which consequently addresses the complete German beverage trade sector and reaches the visitor target groups important for this industry.
The collaboration between drinktec in Munich and PRO FachHANDEL is a win-win situation for both partners. The synergies of the two events will be combined for the benefit of visitors and exhibitors in Munich. drinktec will benefit from the fact that there will be an increase in trade fair visitors from the target group of “specialist dealers” thanks to PRO FachHANDEL. Conversely, drinktec will provide PRO FachHANDEL with the opportunity to establish itself as a platform for the beverage trade internationally and develop further.
Petra Westphal, Project Manager of drinktec, is delighted: “We are very happy that the organizer GES eG of PRO FachHANDEL has decided to attach this important event to drinktec. Thanks to the partnership concluded, a platform for beverage manufacturers will take place parallel and in close proximity to drinktec where you can meet the necessary trading partners for the entry into the German market. With that, we are fulfilling a request of the international beverage industry and also have the possibility together with PRO FachHANDEL to address European specialist dealers”.
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