IDE Online Magazine Marzo 2018 | Page 68

The Winners of the 2018 M.A.D.E. Awards

*M.A.D.E. = Marques Associées Distribution Event (Own Label Event)

The winners of the 2018 M.A.D.E. Awards were selected on 15th February 2018, at the École Hôtelière des Métiers de la Table in Paris. The jury composed of professionals from the distribution sector and journalists from the specialised press selected six winners from the 25 innovations that were nominated in the following categories: Innovation in the Techology/Process; Innovation in the packaging; Innovation in the Recipe/Formula/Ingredients; Breakthrought Innovation; Innovation in the Marketing/Positioning/Story Telling; and Open Innovation/Co-creation.

Following a secret ballot, the Best of M.A.D.E excellent award, wich goes to the best innovation overall, was also selected.

The M.A.D.E Awards and the “Best of M.A.D.E” award were presented to the winners at 6 p.m on 20th March during the dedicated ceremony in the TV studio. During the cocktail following this ceremony, chefs Jean-Marie Baudic and Pierre Lortie were at the M.A.D.E. Your Cuisine Lab to present 4-handed culinary demostrastions for the public´s enjoyment.

The winners were there and tasted the winning products!

INNOVATION IN THE TECHNOLOGY / PROCESS CATEGORY:

LE BONTÀ – READY-TO-EAT NATURALLY COOKED VEGETABLES

Three-product range of ready-to-eat cooked vegetables. Unflavoured and cooked without water. All of our vegetables are 100% Italian and 100% organic. White beans, red beans, and chickpeas.

Booth: H33 – Adriana VANNETTI – +33 (0)6 22 96 17 96 – [email protected]

INNOVATION IN THE PACKAGING CATEGORY:

SERVO ARTPACK – BIO-SOURCED AND COMPOSTABLE PACKAGING FILM

Metallic duplex light-blocking film made from renewable and 100% compostable compounds. All the materials used in the manufacturing process are compostable: cellulose, adhesives, inks, and varnishes.

Booth: C18 – Philippe ROUILLE – +33 (0)7 77 98 00 56 – [email protected]

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