IDE Online Magazine Febrero 2018 | Page 123

As a consequence of the recent scouting activities, for the 2018 edition Cosmoprof Worldwide Bologna registers an increasing number of international exhibiting companies, and many new contacts are being established with top buyers, distributors and retail chains in the reference markets for the cosmetic industry. The Bologna event, with the opening of Cosmopack and Cosmo | Perfumery & Cosmetics from March 15th to 18th and of Cosmo | Hair & Nail & Beauty Salon from March 16th to 19th, confirms itself as the reference event where to discover the trends and the new product collections.

For 2018 Cosmoprof Worldwide Bologna strengthens the identity of the network at an international level, increasing business opportunities in foreign markets for exhibiting companies.

More than 370,000 professionals and over 6,800 companies are involved in the shows of Bologna, Las Vegas with Cosmoprof North America and Hong Kong with Cosmoprof Asia.

For what concerns Cosmoprof Worldwide Bologna, more than 250,000 beauty professionals and almost 2,700 companies took part in the 50th edition of the event last year.

The latest edition of Cosmoprof Asia in November registered a new attendance record, with 83,793 beauty professionals from 135 countries and regions and 2,877 exhibiting companies, representing 54 countries. The event saw a growth in the exhibition area up to 11%, confirming the success of the “One Fair, Two Venues” format, with two exhibition areas facilitating the development of new business both for companies representing the supply chain, exhibiting in AsiaWorld-Expo at Cosmopack Asia, and for exhibitors of finished product at the Hong Kong Convention & Exhibition Center.