and Canning sector.
With the strong growth of the African middle class, professionally-made bread, which was previously seen as a luxury good, is fast gaining market appeal, which explains the increasing space occupied by the Bakery and Pastry sector at the show.
Concomitantly with this new African middle class, eating habits are also changing on the continent. Africa is starting to see “standardised” food offerings, with the arrival of fast food brands, to give but one example. “Urban” Africans who work all day long are changing their dietary patterns and eating meals away outside the home (pizzerias, bars, sandwich bars, etc.), generating substantial growth in the catering sector.
In parallel, demand is rising for food and drink products, going as far as the quest for increasingly innovative ingredients to cater to the new demands of fast-evolving consumer patterns.
Visitors from all over Africa
8% of visitors to DJAZAGRO in 2016 came from outside Algeria and from 30 different countries. Around fifteen African countries displayed an interest in the exhibition: Burkina Faso, Burundi, Congo, Egypt, Ghana, Ivory Coast, Mali, Mauritania, Morocco, Niger, Nigeria, Rwanda, Senegal, Togo and Tunisia.
DJAZAGRO has teamed up with the powerful Promosalons network in Africa to extend the show’s influence beyond the Algerian borders, with the aim of attracting delegations of buyers and officials from North and sub-Saharan Africa.