IDE Online Magazine Enero 2017 | Page 115

will host the unique International Buyer Lounge of Cosmoprof Worldwide Bologna, with top buyers coming from all over the world and selected for the International Buyer Program, an exclusive business tool by Cosmoprof Worldwide Bologna.

THE COSMOPACK WALL AWARD

The Cosmopack Wall Award, celebrating in 2017 its 4th edition, is a reference initiative for the sector and it represents a unique “innovation meeting point” for leading companies, both from Italy and from foreign countries, which can present the latest technologies characterizing the future of the beauty industry. In the past editions (the first one in 2014), The Cosmopack Wall Award gave visibility to over 70 innovative projects for the supply chain. The 2017 edition will present a new concept and a new jury, in collaboration with Beautystreams as strategic partner for the initiative. The issue for the contest will be new as well: ‘Let’s get emotional…urban poetry’ is the topic proposed by the Organizers, focusing on the emotion arisen by original packaging design, by the texture of a cream or by a fragrance, which can drive the purchase process by final customers. The contest will celebrate the most original solutions influencing even the most digital-confident and trendy consumers. The award will be given according to 8 categories: make-up formula, skincare formula, packaging skincare, packaging make-up, technology award, inspiration award, design award and special avant-garde award. Only exhibitors at Cosmopack can participate and the projects shall be submitted no later than 27 January.

THE PERFUME FACTORY

To celebrate the 50th anniversary of Cosmoprof Worldwide Bologna, Cosmopack will organize a special project, The Perfume Factory, presented by Cosmoprof Worldwide Bologna in collaboration with Accademia del Profumo and Cosmetica Italia – Personal Care Association. The Perfume Factory is a real journey in the supply chain of a fragrance: from olfactory to maceration, from cartoning to cellophane. In this area, set up in COSMOPRIME – pavilion 19, a “limited edition” fragrance will be produced, celebrating the 50th anniversary of Cosmoprof Worldwide Bologna, in collaboration with leading companies of the beauty industry: ICR, Bormioli Luigi, Candiani, Aptar, Ima Group, Coven Egidio, Pusterla 1880 and Industrial Box. The supply process will be certified with ISO 22716 and Carbon footprint by Certiquality.

The 2016 Cosmopack edition registered the participation of 21,900 professionals with a significant presence of foreign visitors (48% coming from 109 countries). 435 exhibitors from 33 countries played an important role in the general growth of the sector up to 5,42% compared to the 2015 edition. Cosmopack is definitely a key event recognized worldwide as an exclusive preview for new collections. For the 2017 edition, Cosmopack will have a new advertising image by Oliviero Toscani, international photographer and artist, related to the one created for Cosmoprof Worldwide Bologna and inspired by a concept of beauty with no boundaries, a synonym of the multi-cultural world of Cosmoprof.

www.cosmoprof.com/cosmopack