Good enough to touch: enhancing the POS experience
SAPPI introduces award-winning sensuous packaging designs with eye-catching extras for exclusive shapewear brand ITEM 6
Packaging can open doors at the point of sale. To allow customers to really 'feel' the premium product line of exclusive hosiery and shapewear brand ITEM m6 from high-tech German manufacturer medi, the rlc | packaging group developed an ingenious concept. The silky touch of Sappi's bright white carton material Algro Design and a practical click closure make the premium quality of the contents clear from the outside. The result: an award-winning packaging solution! With its audible click closure and silky touch, the elegant packaging concept for premium legwear from Bayreuth-based German manufacturer medi doesn't just appeal to customers in stores: it has also won over two important award committees. At this year's Red Dot Design Award gala, the packaging for the exclusive hosiery and shapewear brand ITEM m6 was crowned a winner. And at the Pro Carton ECMA Awards 2015, the resealable packaging with the soft touch was a finalist in the non-food category.