Schoeller Allibert: Full focus on product innovations at Interpack 2017
Schoeller Allibert, the European market leader of reusable plastic packaging and
containers, will lead the way in product innovations at INTERPACK 2017 exhibition, in Düsseldorf, Germany from May 4th to 10th, 2017. Newly appointed Chief Strategic Growth Officer Ludo Gielen talks about the strong period of growth ahead, led by its Product Innovation strategy and its recent investments in production capacity.
INTERVIEW WITH LUDO GIELEN
You’ve recently been appointed Chief Strategic Growth Officer at Schoeller Allibert. What will be your responsibilities?
The Schoeller Allibert Group is facing a period of strong growth. In order to lift the
commercial strategy to a higher level during this growth period, I will make the link between the innovation team, the sales department, Global Key Account Management and the marketing department to each other. The commercial strategy will mainly focus on the introduction of new products (41 new products in 2017), the ‘routes-to-market’ strategy and the optimisation of the worldwide sales process.
You’ve talked about a strong period of growth ahead for Schoeller Allibert. What trend are you referring to?
I firmly believe in the future of reusable plastic packaging and containers, as well as in the possible growth of Schoeller Allibert. The market of “returnable transport packaging” or reusable and sustainable packaging barely forms one percent of the worldwide production of all packaging products, which means that the growth potential of Schoeller Allibert is enormous. This is our mission to persuade the industry and the consumer that returnable plastic packaging is the safest, strongest and most sustainable alternative to disposable single-use packaging made of cardboard and wood.
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