IDE DOSSIER ONLINE Tercer Trimestre 2018 - Page 18

Carlsberg launches ground-breaking innovations to reduce plastic waste

Carlsberg announced a series of ground-breaking innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year - the equivalent to 60 million plastic bags.

The Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together. A world first for the beer industry, it will reduce the amount of plastic used in traditional multi-packs by up to 76%.

Three years in the making, the Snap Pack is just one of Carlsberg’s sustainable packaging solutions that were announced today.

The innovations represent the first of a series of consumer-facing manifestations of Carlsberg Group’s sustainability programme, Together Towards ZERO, which includes ambitions of a ZERO carbon footprint and ZERO water waste. They will first be applied on the flagship Carlsberg brand to drive constant reappraisal and refinement. This will further substantiate the iconic tagline of ‘Probably the Best Beer in the World´ in a meaningful way - giving consumers a great tasting beer that also helps them reduce their environmental impact.

Other improvements include:

- A switch to Cradle-to-Cradle CertifiedTM silver inks on its bottle labels to improve recyclability

- A new coating on refillable glass bottles to extend their lifespan and therefore reduce their environmental footprint

-New caps which remove oxygen to make the beer taste fresher for longer