20 ID Trends NAILBA
Annuity Trends from page 18
What would it take ?
Annuity sales activity depends on multiple factors and forces . Product introductions and innovations , regulatory changes , macroeconomic trends , and demographic shifts all play a role . Nevertheless , the vast majority of annuity sales happen because carriers partner with distributors and advisors to deliver their products to Americans who are saving for , and living in , retirement . Because of their critical function , it is important for carriers to understand specifically what might make advisors more favorably disposed to annuities .
What would lead advisors to increase their annuity sales ?
36 %
36 %
36 %
35 %
27 %
20 %
20 %
18 %
14 %
10 %
8 %
2 %
Reduced costs Greater demand from customers Simplified product designs Improved optional benefits Reduced compliance requirements More innovative products Fee-based product designs Changes to tax code Improved sales process Increased compensation ( such as commissions ) Training by my firm , carriers , or other sources Nothing
What would lead advisors to increase their annuity sales , by channel
Full-service |
Independent |
Independent |
Independent |
national B-D |
B-D |
Financial Advisor |
Agent |
Reduced costs 40 % 41 % 38 % 18 % Greater demand from customers 36 % 31 % 44 % 43 % Simplified product designs 24 % 40 % 32 % 44 % Improved optional benefits 30 % 37 % 27 % 44 % Reduced compliance requirements 31 % 30 % 17 % 15 % Fee-based product designs 18 % 27 % 25 % 3 % Improved sales process 20 % 9 % 11 % 17 % Increased compensation 6 % 9 % 8 % 16 % Training by my firm , carriers , or other sources 7 % 7 % 8 % 17 %