ID Trends Summer 2022 - Page 7

SUMMER 2022 7
56 % of Americans want their finances managed by a mix of people , robo-advisors and other technological tools , preserving the central role of human advisors .
Maximizing the human advantage
Most Americans still assign strong advantages to human advisors over robo-advisors . Yet , with the internet now the go-to source of information on all subjects , we must effectively deploy digital tools to earn the chance to work our advantages . This includes simple offerings like online appointment booking and digital file transfers to accountants and other partner professionals . But the most successful advisors will go further , offering online platforms that allow clients to build their own financial projections based on their current or ideal savings .
Top perceived benefits of working with human advisors over robo-advisors
70
60
50
40
30
20
10
0
66 % 65 %
Can establish trust / build relationship
Ease of communication
49 %
High levels of human interaction
Perceived disadvantages
We must also grapple with concerns Americans express about human advisors . MDRT survey respondents ’ top concerns for working with human advisors over robo-advisors are personal or financial security breaches .
Top perceived concerns about working with human advisors over robo-advisors
0
5
10
Personal or financial security breaches
Accuracy of financial assessments
Not receiving a quick response
15
20
25
30
37 % 35 % 32 %
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40