ICT RESEARCH REPORTS Satellite-Telephones-Market | Page 3
Key industry participants include Inmarsat, Iridium, Globalstar, TerreStar, Thuraya, Nice Trip, and
SPOT Global Phone. Leading market participants are adopting off the shelf marketing strategies
in order to obtain competitive edge. For instance, in May 2014, Globalstar announced ‘Free
Phones For All’ campaign, to enhance its consumer base in North Africa and Europe. Other key
players that include Inmarsat and Iridium, are increasingly focused on global network coverage,
low-cost devices availability and compact product designs for increasing their market shares.
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