ICT RESEARCH REPORTS Predictive-Analytics-Market | Página 2

The small and medium size enterprises segment is projected to grow with the highest CAGR over
the forecast period. Increasing focus on improving customer experience is one of the major
factor driving the growth of the segment in the predictive analytics market. Moreover, due to low
maintenance and investment cost have raised the demand for cloud based predictive analytics
solutions in small and medium enterprises.
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The Banking, Financial Services, and Insurance (BFSI) vertical held the largest share in the
market in 2017 and is projected to retain its dominance throughout the forecast period. The BFSI
industry vertical use predictive analytics for achieving competitive advantage by leveraging
analytics to improve decisions, enhance marketing, and influence consumer behaviour by
effectively and efficiently implementing the predictive analytics on various processes.
Predictive Analytics Market: Regional Insights
On the basis of geography, the global predictive analytics market is segmented into North
America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America held the
dominant position in the market and is projected to retain its dominance throughout the forecast
period. The U.S and Canada are the major economies driving growth of the market in this region.
Increasing dominance of digitalization and high adoption of analytics application by various
organizations have accelerated growth of the market in this region.
Predictive Analytics Market: Competitive Background
Leading players operating in the predictive analytics market include Oracle Corporation, SAP SE,
Microsoft Corporation, SAS Institute, Inc., Fair Isaac Corporation (FICO), NTT Data Corporation,
Tableau Software, Inc., Tibco Software, Inc., and Rapidminer, Inc.
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