ICT RESEARCH REPORTS Multi-channel-Network-Market | Page 2

the number of internet users worldwide increased to 3.38 billion in 2016 from 3.25 billion in
2015. Several users create their own videos to share their interests such as cooking, dance,
beauty, gaming, and others on various video-sharing platforms, which in turn has increased the
number of online videos. The contents of a video can be anything that creators want to share
with viewers such as news, comedy, and sport. Moreover, increasing revenue of video platform
channels drive growth of the MCN market, owing to growing popularity of these channel among
viewers. For instance, according to a report by National Research Council Canada (NRCC), in the
U.S., the net revenue of YouTube was US$ 2.50 billion in 2016 and increased to US$ 2.80 billion in
2017. MCN offers various benefits such as production & editing facilities, marketing & promotion,
live events & merchandise, copyrights, license for videos, video creation & publishing tools, and
others that assist creators to increase their audience base. Moreover, multi-channel marketing
strategies keep customer satisfied by giving them the option of when and where to spend their
time and money.
However, high investments, complexity in integration on video platforms, and increasing cyber
security threats are some of the major factors retraining growth of the multi-channel network
market.
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Regional Analysis of Multi-Channel Network Market
On the basis of geography, the global multi-channel network market is segmented into North
America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America held
dominant position in the multi-channel network market in 2017. This is owing to high presence of
key content creators and service providers of MCN such as Machinima, Inc., Fullscreen, Inc.,
Warner Music, Inc., Universal Music Group, Inc., and others in the region. Furthermore, countries
in North America such as the U.S. and Canada, show significant growth opportunities due to
increase in number of online video viewers.
Asia Pacific is expected to witness substantial growth in the MCN market during the forecast
period, owing to increasing internet users and growing popularity of video platforms. According
to the statistics published by Internet and Mobile Association of India (IAMAI) internet users in
India reached to 471 million in 2017 up from 432 million in 2016. Such increasing number of
internet users and high preference of video platforms is driving growth of the multi-channel
network market over the forecast period.
Key players in Multi-channel Network Market
Key players operating in the multi-channel network market include, Machinima, Inc., Maker
Studios, Inc., Fullscreen, Inc., Culture Machine Media Pvt. Ltd, Qyuki Digital Media Private Limited,
Vevo LLC, ZEFR, Inc., Warner Music, Inc., Universal Music Group, Inc., Warner Bros. Entertainment
Inc., and The Orchard Enterprises, Inc.