ICT RESEARCH REPORTS Mechanical-Keyboard-Market | Page 2

and provide better typing experience. Moreover, mechanical keyboards have longer lifespan and
provide the same experience throughout its lifespan. Mechanical keys have high stability and
hence are increasing been used, which is expected to be a major factor for growth of the
mechanical keyboard market.
Another major driving factor for growth of the mechanical keyboard market is its rising popularity
among writers and programmers that require such devices. These devices provide best precision
in gaming, which has led to increased adoption of mechanical keyboards among gamers.
According to report by UK’s games and Interactive Entertainment (UKIE), PC games market will
increase 51.0% from 2015 to US$ 443.68 million by 2020. The HyperX Alloy Elite Mechanical
Gaming Keyboard is a popular and preferable keyboard for gamers. It has unique light bar and
dynamic lighting effects, which gives best aesthetic effect to keyboard.
High cost of mechanical keyboard is one of the major restraints for growth of the mechanical
keyboard market. Although, mechanical keyboard offers high stability, the weight of it is high to
maintain this stability. Therefore, it becomes difficult to carry it around, which could be a major
factor negatively impacting growth of the market. Moreover, rising use of gadgets such as mobile
and tablets inhibits the growth of mechanical keyboard market, as these gadgets have
touchscreen instead of keyboard for typing and gaming. Also, availability of various substitutes
for mechanical keyboards such as mouse, which is multi-functional and joysticks for gaming
purpose could also adversely affect growth of mechanical keyboard market.
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Regional analysis of mechanical keyboard market
On the basis of geography, the global mechanical keyboard market size is segmented into North
America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America accounted
for the largest market share in the mechanical keyboard market in 2016. This is owing to
increasing use of computers in the growing corporate sector. For instance, according to report by
European Center for International Political Economy (ECIPE) Group members used their funds to
start 116,000 businesses between 2013 and 2015. Most of the work of consumers is dependent
on computers such as programming, typing, and others. According to report by Information
Technology and Innovation Foundation (ITIF), in the U.S. the economy would add 1.4 million
computing jobs by 2020.
Europe is the second-largest market in mechanical keyboard following North America in year
2017, owing to increasing use of computers for gaming purpose. Increasing popularity of pc
games has led to high use of mechanical keyboard as it provides enhanced gaming experience.
For instance, according to report by The Organization for Economic Co-operation and
Development (OECD), in Europe total personal computer games revenue increased to US$
3.27billion in 2015, which is equivalent to 4.5% increase over previous year.
Key players in Mechanical Keyboard Market