ICT RESEARCH REPORTS Flagship-Smartphone-Market | Page 2

increased emphasis on the introduction cutting edge features such as improved water resistance,
high resolution cameras, biometric identification, and gesture control among others will present
strong growth prospects for flagship smartphones market over the forecast period.
Multi-channel retailing has added to the ease of availability of flagship smartphones
to the customers across the globe
Growth of multiple retail channels include single brand, multi-brand stores, and e-commerce
across different regional segments have increased consumer access to the newly launched smart
gadgets. Moreover, growth of ecommerce business to cater the international consumer base. In
recent past, major smartphone manufacturers have focused on teaming up with e-tailers, serving
as exclusive sales partners for their flagship devices. Players such as Xiaomi, Motorola, and
OnePlus have reaped rich dividends from such partnerships in the recent past.
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Android OS is expected to hold the largest flagship smartphone market share over the
forecast period
Android provide world-class platform to create applications and games for users that can be
virtually accessed from anywhere across the globe. This is primarily owing to its open
accessibility and all major manufacturers, with the exception of Apple opting for this operating
system for their flagship phones. Among the storage types, expandable memory handsets are
expected to gain edge over the internal memory limitation. This is owing to the improvement in
multi-aspects of the smartphones, which include motion sensing, graphic resolutions, and
increasing consumers’ requirement for information storage. However, factors such as fast
processing, easy data accessibility, and protection from viruses that can be transmitted through
external device, are expected to drive the growth of the flagship smartphone market. In addition,
few major companies will continue to provide inbuilt storage spaces to the consumers.
Key Players in the Global Flagship Smartphone Market
Chief industry participants in the flagship smartphone market include Samsung Electronics Co.
Ltd., Apple Inc., Oppo, OnePlus and Mobitech Creations, Xiaomi, Huawei Technologies Co. Ltd., LG
Electronics Inc., Lenovo Group Limited, ZTE Corporation, TCL Communication Technology
Holdings Limited, and Vivo Communication Technology Co. Ltd. Asia Pacific is expected to remain
the prominent focus of the players, owing to the largest middle income group and the increasing
penetration of mobile phones mainly in China, India, and ASEAN countries.
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