ICT RESEARCH REPORTS Enterprise-A2P-SMS-Market | Page 2

Increasing number of network devices also plays a major role in growth of the enterprise A2P
SMS market. According to Coherent Market Insights, around 17.1 billion network devices were
used globally in 2016, the number for which, is projected to reach 24.1 billion network devices by
2021. Increasing number of network devices, in turn, is expected to provide immense
opportunities for growth of the market.
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The customer relationship management segment holds a dominant position in the
enterprise A2P SMS market
On the basis of application, the enterprise A2P SMS market is diversified into pushed content
services, promotional campaigns, interactive services, and customer relationship management
services. The customer relationship management service segment held a dominant position in
the market in 2016, owing to high focus on customer engagement and adoption of digitalization
by various business organization.
North America holds a dominant position in the global enterprise A2P SMS market
According to Coherent Market Insights, on the basis of geography, the enterprise A2P SMS
market is segmented into North America, Europe, Asia Pacific, Latin America, Africa, and Middle
East. Asia Pacific enterprise A2P SMS market held dominant position in 2016 and is projected to
retain its dominance throughout the forecast period. In 2016, this market in Asia Pacific
generated revenue of US$ 28.2 billion with 44.2% market share.
Increasing number of mobile phone users drives significant growth of the enterprise A2P SMS
market in Asia Pacific. According to cisco, around 2500 million mobile phone users were present
in Asia Pacific, in 2016, this number is projected to reach 3000 million by 2021. Thus, the
enterprise A2P SMS market in the region is expected to experience rapid growth. India, China,
and Japan are some of the major countries driving growth for this market in Asia Pacific. In India,
growing e-commerce industry significantly contributes to growth of this market. According to
“India Brand Equity Foundation organization” in 2016, India e-commerce industry generated
revenue of US$ 15 billion and is projected to reach US$ 64 billion by 2020. Moreover, Indian e-
commerce industry is projected to exhibit a CAGR of 44.6% over the forecast year. Thus,
expected to fuel growth of the market for enterprise A2P SMS, in India.
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