ICT RESEARCH REPORTS Cloud-Analytics-Market | Page 2

insights regarding customer experience, product description and many more that will help them
in gaining the competitive advantage.
According to International Data Group reveals that unstructured data is growing at the rate of 62
percent per year, and that by 2022, 93 percent of all data will be unstructured. Thus, as amount
of unstructured data increases, it will positively impact on increasing the demand of cloud based
data storage and cloud analytics tools. Therefore, unstructured data will help in propelling the
growth of the market.
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https://www.coherentmarketinsights.com/ongoing-insight/cloud-analytics-market-1408
Data security is one of the key challenge that will hampering the growth of the
market
Data security has consistently been a major issue in the cloud computing environment. As the
data is located in different places even in all the globe. Data security issues that occurs in the
cloud are system vulnerabilities, data breaches, fraudulent use of cloud services and etc.
Therefore, security issues associated with cloud services is one of the key challenges that
hamper the growth of the market.
Global Cloud Analytics Market: Regional Insights
The North America held a dominant position in the global cloud analytics market in 2016.
Organisation shifting their workload in the cloud is one of the major driving factor for the growth
of the market. According to the Coherent Market Insights analysis, in 2015, the cloud traffic was
1891 EB (Exabyte) and is estimated to reach 6844EB (Exabyte) by 2020.
Therefore, with increase in cloud traffic requirement of analytics tools for analysing will directly
propel the growth of the cloud analytics market. Moreover, due to the presence of leading
players such as IBM Corporation, Google, Oracle Corporation also help in uplifting the cloud
analytics market in this particular region.
Global Cloud Analytics Market: Competitive Background
Some of the dominant players operating in cloud analytics market include IBM Corporation,
Oracle Corporation, Google, Vmware Inc., Tibco Software, Teradata, Tableau Software, Sas
Institute Inc., SAP, Rackspace, Qlik Tchnologies Inc., Pivotlink, Panorama Software,, Microsoft
Corporation. For instance, 2017, IBM Corporation integrate with Integrated Analytics System, a
new unified data system designed to give users fast, easy access to advanced data science