ICT & Electronics Mobile Analytics Market | Page 2

The global mobile analytics market is segmented into solutions such as
application analytics, mobile marketing, advertising analytics, in-app analytics
and others. Among these segments, application analytics segment is expected to
occupy the top position in the market. The rise of the application analytics
segment is backed by surging installation of applications in the mobile platforms.
Moreover, increasing adoption of application analytics by e-commerce and retail
stores, BFSI and others is expected to drive the growth of mobile analytics
market.
Global mobile analytics market is expected to register a CAGR of 18.3% over the
forecast period. Moreover, the global mobile analytics market was valued at USD
1.6 Billion in 2016. The market is expected to expand on the back of increasing
adoption of mobile analytics by several organizations.
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The android mobile analytics segment by platform is expected to grow at a
significant CAGR during the forecast period. Moreover, the android mobile
analytics segment is expected to account for the largest share of revenue across
the globe. Factors such as high penetration of android smartphones are expected
to propel the growth of this segment. Further, increasing sale of tablets is
anticipated to impel the demand for android mobile analytics during the forecast
period.
Rising Uptake by Several Industry Verticals
Rising trend of online business through mobile applications is expected to
substantially raise the demand for the global mobile analytics market. Further,
various e-commerce and retail players are adopting mobile analytics to
strengthen the revenue growth. These factors are expected to bolster the market
of mobile analytics.
Massive Penetration of Smartphones and Tablets
Increasing sale of smartphones across the globe is envisioned to bolster the
mobile analytics market. For instance, in 2016, global smartphone shipment
crossed 1.45 Billion units which are further anticipated to positively impact the
growth of the mobile analytics market.
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