ICT and Media Business News Broadcasting and Cable TV Market | Page 3

Broadcasting and Cable TV Market
The global broadcasting and cable TV market can be segmented into “live” and “non-live” channels. The “live”
refers to networks that are constantly dealing with real time information and live events, such as news and
sports channels (ESPN, Fox Sports IBNLive, BoxNation, CNN and others). On the other hand, “non-live” channels
refer to other TV channels which broadcast non-live content or pre-shooted television programs/TV
shows/serials, to be provide entertainment when required or scheduled.
One major trend in the broadcasting and cable TV market is the emergence of smart TV’s, which provide users
with better viewing quality and comfort, along with bigger and slimmer screens. The emergence of smart TVs
has led to the growing number of associations between smart TV vendors and cable TV operators and these
partnerships are proving to be mutually beneficial for both parties.
P&S Intelligence