Icon Advertising - Pinnacle Boutique Marketing Campaign Fall 2013 | Page 2

  CHAN SHI CHIBW E Chanshi is a firm believer in treating brands like a character, and finding the best way to display its strengths. She is an Integrated Marketing Communication major and most enjoys graphic design, branding and the strategic planning process. She has a particular passion for children’s entertainment and non-profit work. She has had a hand in multiple projects from new product marketing plans to assisting the execution and marketing of live events in Shanghai, China. She adapts to all situations and is interested only in giving her utmost attention to every detail that can excel one’s brand. She may be contacted at [email protected] for further information. KEVIN LEITE Kevin is currently a senior majoring in advertising with an emphasis in marketing. His passion lies in being able to apply creativity with strategy. A born and bred New Yorker, he has an inherent persistent work ethic and a self-starter personality. He enjoys spending every waking moment on any social media outlet, eating, and traveling. Contact him at [email protected] SHAIN A CHO I Shaina’s spunk and excitement for marketing will energize anyone she works with. She has a passion for critical mass and has interned across various mediums including a radio station, magazine company, television distribution corporation, and is currently a Publicity and Promotions intern at CBS Films. One of Shaina’s passions is developing relationships wherever she goes so contact her at: [email protected]