SOCIAL MEDIA AD (Cont.)
Vehicle: Facebook: The Media vehicle we chose was Facebook. Facebook is by far the
largest pool of social media users with over 1 billion accounts as of 2013. One of its greatest
strengths is its exposure to unique consumer data. According to Forbes, this data allows
advertisers to better understand their consumer, the impact their fans make on their peers and
the level of content engagement. Facebook allows businesses to specially target their market
by demographics, age, interests etc. Pinnacle can better use this to cater to Pepperdine's
"trend-setters" and stir a ripple of impressions through their peers.
Design: This ad is asking consumers to go to Pinnacle Malibu Boutique for their blow out sale.
It is saying you can buy clothes befitting your own personal style, while also embracing that
unique Malibu style. Pictured in chalk-like texture, are the types of clothing, which will be sold
at Pinnacle from dresses, to tops, to boots. This integrates the theme of chalk and ties in a
recognizable figure for consumers.
The ad will be placed as a newsfeed suggest post, as an offer to appear not only to current
“fans” but new women in our target market. It uses the Blow out sale headline to grab the
immediate attention of those in the target.
Specs:
Text: 90 characters
• Image ratio: 4:3
• Image size: 400x400 px (Display)
CPC: $1.09