DIGITAL AD: #WHATSHOULDWECALLME TUMBLR BLOG
For our digital, we decided to advertise on one of the most popular blogs among
female college students. This blog features many topics that many undergraduate and
graduate women can relate to, Pepperdine females being one of them. In our focus
group, we asked the girls who participated if they were familiar with
#WhatShouldWeCallMe and all of them answered yes and went on to say that they
share it on social media. The blog’s media is often shared to other platforms such as
Facebook, which leads to the popularity of the blog.
This advertisement will be raising general awareness for the discount Pepperdine
women have as well as the new spring clothing that Pinnacle will be bringing in.
Specs.
• 125x125 Pixels .gif animation
• $450 for 30 days= estimated 621,720 impressions
• Share of Voice= 10%