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Do the casinos cater to different types of players ?
Annie Siara on how age plays a part in where gamblers decide to play
Analysing which brands are favoured by which age group , it ’ s clear that a younger demographic of customers ( those aged 29 and under ) prefer Melco , while the more senior demographic opts for SJM and Wynn . The Galaxy , meanwhile , seems to appeal to all ages .
34 % |
24 % |
45 % |
15 % |
58 % |
5 %
37 %
|
24 % |
38 % |
|
41 % |
|
40 % |
|
|
38 % |
|
29 % |
6 % |
36 % |
29 % |
37 % |
21 % |
|
65 % |
|
36 % |
|
42 % |
MGM Galaxy
Macau Overall
Aged 21-29 Aged 30-39 Aged 40 +
Source : 2017 Bernstein China Premium Consumer Usage & Attitudes survey , and Bernstein analysis
thinking about the future of Macau and , really , what the growth drivers are going to be going forward ”.
“ And it ’ s crystal clear that the growth drivers for Macau are really the sweet spot of our company , and that ’ s the premium segment , premium mass in particular ,” Maddox said . “ So we ’ ve spent a lot of time reconfiguring our properties over the last six months to cater to that customer .
“ We ’ ve turned restaurants and buffet into a hotpot restaurant . We ’ ve taken Michelin-star restaurants and created a more premium mass environment . In fact , we ’ ve taken some of our large villas that we don ’ t anticipate we ’ ll be using for the junket business and we ’ ve turned them into entertainment facilities for the premium mass customer .
“ That customer is going to lead Macau back and we are well positioned to take a disproportionate share of that business .”
For his part , Tash says the next 15 years are going to be “ amazing ” for Macau . “ The only possible jurisdiction that could be even close to half as large as Macau is Japan .
“ The growing reliance on mass gaming only helps clean up Macau ’ s image , going against junkets and VIPs ,” he says . “ Mass gaming is cleaner , less controversial and has much higher profit margins .
“ I think Macau will continue to experience high single-digit growth for the next 10-15 years , which would translate to doubling revenue over that period . There is much more potential for Macau to grow going forward .”
June 2021