ICE365_ESPORTSREPORT_JULY2021 | Page 17

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2018 the $ 14.6bn European gaming
Only a handful of countries have
In March 2020 , during the height
industry was made up of 47 % console ,
specifically defined esports within their
of the pandemic , the UK saw an
34 % mobile and 18 % PC . The exact
gambling regulations . The list includes
incredible 3,000 % year-on-year
breakdown varies across the continent ;
the UK , Malta , Spain , Italy , France ,
increase in gross gambling yield for
those in Western and Northern Europe
Finland and Denmark .
esports betting , reaching $ 1.9m in the
are more likely to play PC games while Eastern and Southern Europe gamers prefer mobile games .
STATE OF ESPORTS BETTING IN THE UK
month , up from $ 63,500 in the prioryear period . These numbers persisted throughout the remaining months of
In terms of global sports betting ,
The UK is considered a
the year , reaching a high of $ 6.4m in
Europe is the second largest market ,
world leader in regulated
May 2020 .
accounting for 41 % of global
esports betting . This is down to the
In the UK , all esports gambling
market share in 2020 , behind Asia
country ’ s mature sports ( and esports )
operators fall under the jurisdiction of
6
H2 Gambling Capital
& the Middle East with 45 %. 6 With figures like these , Europe could also become a powerhouse of esports betting , should esports-specific regulation catch up .
betting regulation and the relevant
infrastructure , such as sporting integrity
organisations , which sprouts from
the traditional wagering industry to
support its growth .
the Gambling Commission of Great Britain , which was the first in the world to issue a discussion paper on esports legal clarifications , back in August 2016 .
July 2021