ICE North America Digital - Day 2 ICE NA Digital Event Guide - Day 2-v6 | Page 9
AGENDA TUESDAY, MAY 12 – SPORTS BETTING
AND PERFORMANCE MARKETING
Track Sponsor
- Sports Betting
5:15PM 5.45PM
QUICK TAKE ON: HOW
CAN OPERATORS DELIVER
ENTERTAINMENT FOR THEIR
CUSTOMERS WITHOUT LIVE
SPORTS? EXPOSE – CAPTURING
EYEBALLS AND MARKET
SHARE - AN OPPORTUNITY FOR
PERFORMANCE MARKETERS?
With the exception of a few niche leagues and
competitions, live sports have ground to a halt
around the world reaping havoc on sportsbooks
everywhere. This session will explore how operators
can take advantage of innovative and non-traditional
sports products to meet customer demand.
Keith McDonnell, CEO,
KMiGaming
EXPERT OPINION – HOW WILL
2020 DISRUPTION IMPACT
THE MOMENTUM OF SPORTS
BETTING’S ROLL OUT?
• Providing customers with news beyond COVID-19
– Why now is the chance to provide credible and
gripping news reporting to build brand recognition
• Varying content in the absence of live sporting
events
• Exploring opportunities in new states like
Michigan, Tennessee and Colorado
Michael Daly, General Manager – US,
Catena Media
Daniel Kustelski, Co-Founder and
CEO, Chalkline Sports
REGISTER FOR THE SESSION
• Are the early movers still the winners? 6.15PM
• Will we see a market shakeout to come? HOST WRAP-UP
AND CLOSE DAY 2
• 2 years on from PASPA, what are the key
learnings and what does the future hold?
Moderator: Dr Laila Mintas , Ewa Bakun, Director of Industry
Insight and Engagement, Clarion
Gaming
Seth Young , Chief Information Officer, Victor Rocha, Conference Chair,
National Indian Gaming Association
and President, Victor Strategies
Advisor and C-Level Executive,
Mintas Consulting
PointsBet
Kresimir Spajic , SVP & MD, Online
Gaming and Sports Betting, Hard Rock
International
Bill Anderson , VP Commercial –
Americas, BetGenius
Followed by Q&A
REGISTER FOR THE SESSION
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