IC TRAVEL AGENT November 2013 | Page 29

THE COFFEE LOVER’S TOUR OF COSTA RICA CONTINUES Let’s return to that McDonalds meal I was having when I snapped a quick shot of my coffee cup lid with my iPhone. I noticed my wife had removed the lid to her cup also and when I looked at it the lid was perspiring. Honest. It was. Well that’s what my marketing mind sold me. So I paired the two cups together as you see below, flipped the caps to sit inside the cups and took another photograph. Back to the home office to download the images. Moved one image into Photoshop Elements 11 (I’ve mentioned this program before) and then stretched the “mouth” of one. After that I used the Poster Edges filter to add a poster look. Thought about the speech bubbles and went with a combination of coffee-chat from Starbucks and Tim Hortons, spiced up the conversation just a little with provocative words such as peculator and blend (ooooh!) – and finally bingo-bango – the finished promo layout. you’re nice FYI: The Coffee Lover’s Tour idea still waits to be done. Think well-dressed, black tie / gown couples, touring the ultimate best coffee houses in Europe, and perhaps combined with theatre, music, dinner, events. Yours to take on and make it work. ? Page 29