IC TRAVEL AGENT November 2013 | Page 24

As this group contact is local you cannot afford to hard sell this group. All actions are soft-sell using attractive marketing techniques and a well-practised value-toprice presentation. Group Travel Training Programs If you like the idea of cruise groups then of course you click to CLIA’s website and review the training modules they offer. If you are an adventurer at heart then you will contact the group departments of your preferred adventure suppliers and discuss a training program. “What Do YOU Suggest?” One of the key skills in your marketing arsenal should be your ability to think for your clients and make suggestions that WOW them into your arms! Many times a group has done the rounds so to speak and is now stumped for somewhere to go. Now it’s up to you to make suggestions and provide an overview of the trip idea you have in mind. My suggestion is this: determin ????????)??????????????????????????????)%?????????????????????????????????????)????????????????????????????????)????????????????????????????????)????????????????????????????e?????)????????????????????????????????????????)????????????????????????????????)???????????????????????????????????)?????????????????????????????????)??????????????????????????????????)???!=\??????????????()]???????????????????????????????????)????????????????????????????????)????????????????????????????? ??????)????????????????????????????????????)??????????????????????????????????)????????????????????????????????)???????????????????????????????)????????????????()Q?????????????????????????????)MQ??Q???Q????%??????????? %Q ??L?????)???????????????????????????????????)????????????????????????????)????????????????????????D()=????????????????????????????????????)?????????????????????????????????????)???????????????????????????????????()I @?(???????????????????????????????????)??????????????????????(??1???????????????????????????????)??????????????????????????????????(??M???????????????????????????????)????????????????(??!??????????????????????????(?? ??????????????????????????????(??????????????????????????????????)????????????????????????????)??????????()?????]???]???e?M??????)%????????????????????????????????????)??????????e????????????1??e???????)??????????????????????????????????)?????????????????????????????????)???????????????????????????????)?????Q???????????????????L???????????)???????????? ????????????????????L)?????????? ???????????L???????????)??????????????????????Ê?????????L)?????????????????????????????e??)????????????L???????????????????????????)??????1???????????????????????????)????????e??????????????????()!???????????????????M5C?e?)????????M????????????????????)???????????)A??????((0