Generation TV
As you probably guessed it, Baby Boomers and
Seniors are watching more TV than checking out
a video on a smartphone. If that is the case how
do you get your clients to play your digital
content on their TV? There is a way and it can
only work if your Baby Boomer TV goers are
more than a little savvy about connecting their
laptop to their TV using a USB / HDMI cable.
According to a survey by BrightLineTV - the Baby
Boomer generation is heavily invested in
television, having never known life without it.
Spending over 6½ hours a day watching live and
time-shifted TV, Boomers watch more TV than
any other group.
The key to success here is to advise your clients
what to do. Make it and keep it simple. Just
advise the steps and let them work it out. Do not
get technical. Keep selling the sizzle of watching
the video on the BIG SCREEN.
Top and Tailing Your Video
Just like those TV commercials from tour
companies, cruise line and airlines – you should
include a Book Now call-to-action with a phone
number, email or website address. You could
and you should prepare your video with an
introduction and the call-to-action before you
send it out.
Going Interactive
If you run a large travel agency and can afford
the bill, then you may want to investigate
interactive TV ads where the consumer watching
your commercial can actually click and submit an
onscreen request using their remote or mouse.
Generation X & Y
Source: http://www.brightlineitv.com/wp-content/uploads/2013/07/Baby-BoomersPOV-Q3-2013.pdf
Now although Baby Boomers are savvy and as
well connected as Gen X & Y, or getting there,
they’re screen viewing preferences are different.
The phrase is “Second Screen” and what that
means to a Baby Boomer watching TV is that
they’ll also have a tablet with them, and as
something pops up on that TV screen, they’ll
research it online using their tablet. The survey
says 22% of Boomers are into this second screen
activity.
Knowing the Second Screen activity goes on, you
can now send a video for instance to your clients
and prompt them to watch it on the BIG screen.
Let’s say you’ve sent your clients a link to that
video you shot in a certain country and that
country just happens to be the one featured on
your next tour. They will access their email via
their tablet and then, following your
instructions, click on that link, and then connect
to their TV via WiFi and watch your video on their
big screen TV. Nice!
It’s always worthwhile being reminded that
older Generation X’ers are very close to younger
Baby Boomers and younger Gen X’ers are close
to older Gen Y. Where they crossover you would
find similarities in screen use. When at the
opposite end of the Generational X or Y year is
where there is a big difference in screen use. The
more you know about your clients the better
target marketing you can achieve.
Now, from a recent survey of online adults in the
US conducted by YuMe and IPG Media the
following stats and facts are very, very
interesting: Here’s an excerpt:
The survey found that Gen Y, defined in the survey as
those ages 18 to 34, were more likely to watch digital
videos in almost all content categories than their older
counterparts. While 37% of Gen Y w ]