5 Screen Marketing
There they are. The 5 Screens. TV, desktop, phone, tablet and laptop and as you know they
each come in various brands, colours and sizes. It is through these screens that you engage your
clients with your overall digital content in the form of e-mail and social media promotions with
your website backing up each and every online promotion. To take advantage of your client’s
5 screens and to market your travel services requires a variety of tools that allows your content
to “play” on all 5 Screens. Let’s explore:
Does Your Website “Play” on Mobile?
Start With Your Website
If someone accesses your website from their
smartphone will your website function on / in a
mobile format? If not then that’s one screen
that’s off the list and a very important screen it
is too especially as most people who respond to
your online / off line promotions will seek out
your website to determine whether or not they
like you and what you offer.
Before we start creating a mobile version of your
website let’s start with the agency website itself.
You’ll know that very old acronym GIGO…
Garbage In Garbage Out. Well it applies here to
your website. If it’s a terrible looking website
period, it will look terrible on any platform. It
doesn’t matter of it is converted to mobile or not
– if it’s not attractive it won’t pull, keep and
retain a prospective customer.
The route back to your website is the typical
outcome of your promotions and the majority of
people today want that information now – they
will not wait until they get home or back to the
office to their laptop or desktop before looking
for you online. They will use their mobile phone.
If your website is not mobile compatible that’s
one screen down and many more prospects.
It has to be said that so many, and it is truly the
case, that so many travel agency websites are
not the best they could be. They are old looking,
dysfunctional, lack any pizzazz and when, today,
there is literally no excuse for this lack of interest
in having a professional website represent your
agency. Nothing less than best should do.