Meet Rebecca, Alex,
Lisa and Rob
Rebecca, Alex, Lisa and Rob are independent contractors and newcomers to selling travel from
their respective home based offices. Surrounding them is a group of strangers and it would be
perfectly legal for our four newcomers to strike up a face-to-face conversation with someone in
this group and ask them directly for their vacation travel business. If our four newcomers sent a
“book with me” prospecting email to any of these people without their permission to do so then
our four newcomers would be in violation of the new anti-spam legislation. The challenge: if you
cannot email someone to ask for their business without their permission how do you grow your
business? How do you even start to build a client base?
From here on, each page in this issue is dedicated to attracting would-be clients by means that
fall outside of complying with the CASL and CANSPAM programs. Once you attract a new
customer then you must comply with CASL and CANSPAM.