Steve Crowhurst, CTC, Publisher
No Permission – No Commission
YOWZER! And I don’t say that word too often. Well, it seems like we’re heading back into the
good ole days when winning new clients was all about how you advertised and used what we
called attraction marketing. Then there were press releases and consumer events, cruise nights
and bill boards, road signs, non-addressed fliers and a whole bunch more activities to spur a
prospect on to make the call, to make contact and to ask for your help in arranging their vacation.
This back to the future feeling comes about through the latest anti-spam legislation to be
launched in Canada come July 1st, 2014. The legislation also affects US travel agents who market
north of the 49th. Suppliers too. Tourism boards…
The theme to carry in your head is No Permission No Commission. That’s about it pure and simple
PLUS the return to what we have termed “tra