The Consent Request
As always my good pal and sender of all things on the edge, Mike T. forwarded an email to me
with a subject line reading “My first request…” – and sure enough there it was and here it is.
As I read the request I thought it was good enough to weave a few travel related words and
phrases into a similar layout. See below…
Try this…
We hope that you find the travel brochures, promotions, updates, newsletters and invitations that we send
you insightful and valuable. Canada's anti-spam legislation (CASL), which comes into effect on July 1, 2014,
requires us to obtain your consent to continue to receive emails and other forms of communication from
us. Keeping you advised is very important to us and we would like to continue providing you with the travel
information that is relevant to you. But, in order to stay in touch, we require your consent.
Please provide your consent to continue to receive relevant and timely information from us. You may
withdraw your consent or update your preferences at any time.
Yes, I give you my consent
No, I do not give you my consent.
You will need to create an opt-in and opt-out / unsubscribe link and then you should be ready to accept
the updates from your clients. Email this consent request to your entire customer list and follow up by
phone with those who did not respond.