IC TRAVEL AGENT June 2014 | Page 25

eggs and SPAM. Locals eat the dish with Orion beer, which is only available in Okinawa. Other destinations with a strong SPAM tradition include Guam, the Northern Mariana Islands, the Philippines, Hawaii and Saipan. According to Wikipedia, Hawaii holds the record for the greatest SPAM consumption in the United States, where select Burger King and McDonald’s restaurants feature SPAM dishes on their menu. Of course full details of the American infatuation with SPAM may be found at the SPAM Museum (sometimes referred to as the Guggen-ham or the MOMA (Museum of Meat-Themed Awesomeness) in Austin, Minnesota. In the United Kingdom you can try deep-fried SPAM fritters or SPAM sandwiches. In some Asian countries you can indulge in SPAMburgers. Cha chaan teng is a Hong Kong dish with SPAM, instant noodles and fried eggs. In South Korea you can try SPAM Kimbap (a variation of the famous dish “Bibimbap”) where SPAM is mixed with rice and vegetables and wrapped in seaweed). In Israel you can get Glatt Kosher SPAM. There is in fact no shortage of SPAM recipes available on the internet including:  Variations on SPAM Musubi using different varieties of the product such as Teriyaki SPAM or Bacon Honey Chile SPAM  Jalepeño SPAM quesadillas  SPAM and gravy on biscuits  SPAMaroni and Cheese  Veggie SPAM skewers (emphasis veggies—they still use SPAM) *  Nutty SPAM Surprise (using peanut butter)  And various SPAM desserts: everything from SPAM Smores to SPAM Cakes and SPAM-apple turnovers. For those with a nose for wine, various internet sites suggest that SPAM dishes pair well with everything from Champagne (with the snooty comment that “you can never go wrong with Champagne”) to a good German Riesling, to Beaujolais, Pinot Noir, Loire Cabernet Franc and Valpolicella. One writer suggested “going for the full Monty (Python) by considering a White Zinfandel” with SPAM. *** And then there are SPAM events to sow your enthusiasm. The SPAM Jam in Waikiki just took place on May 3, 2014. The 14th Annual Spamtastic Festival will take place in Shady Cove, Oregon on June 28, 2014. Unfortunately we already missed the Isleton (California) Spam Fest that took place on February 16, 2014. Niche Travel markets come in all shapes and sizes. Special interest travellers don’t necessarily ‘just’ travel for one interest, but like to combine a few pleasurable options—perhaps one major one (such as culinary) and one or more refined interests, such as beer or markets or SPAM. And now you are in the know the next time a client either expresses hesitation about eating local foods, or expresses a specific interest in a ham-related experience. Now you can hog the spotlight, knuckle under, relate some pig-tales, and plan an ‘epig’ adventure that provides value. on One person’s travel trivia is another agent’s commission cheque!  References: www.spam.com ** http://en.wikipedia.org/wiki/Spamalot#cite_note-1 *** www.wineloverspage.com/wineadvisor1/tswa051019.html Steve Gillick is the president of www.talkingtravel.ca and you can contact him directly at [email protected]