IC TRAVEL AGENT June 2014 | Page 2

TABLE OF CONTENTS – IC JUNE 2014 4 EDITORIAL 6 MEET REBECCA, ALEX, LISA AND ROB… 7 GROWING YOUR LIST 8 NO PERMISSION (NO COMMISSION) 10 PROFESSIONAL PLAINTIFF 13 WORK LIFE BALANCE by Jill Wykes 15 WHO PAYS THE BILL? 17 B2B COMMUNICATION 18 NO SPAM E-MAIL TACTICS 19 E-MAIL SIGNATURES 20 AWAY NOTICE + OPT-IN… 21 LOCAL ADVERTISING 24 SPAM LITE by Steve Gillick 27 ANTI-SPAM COMPARISONS (GLOBAL) 29 APPROVAL IS THE GAME 31 THE CONSENT REQUEST 34 NOT ALL HOST AGENCIES ARE ALIKE… by Jill Wykes 35 PRESS RELEASES / BLOGS 37 RADIO SHOWS 38 SPAM ‘N’ CHIPS 40 KING OF THE CASL by Mike Foster 43 SELLING TRAVEL WITH STEVE Advertising in IC Travel Agent reaches the serious business-minded travel agent. Promote your products and services via video, audio or generic text and images. IC Travel Agent is marketed direct to over 4,000 travel agents plus thousands more via social media channels such as Facebook, LinkedIn, SlideShare, trade contacts, partners and educational institutions. Your ad includes a BONUS How-to-Sell article. Full page rates range from $300 to $425 based on number of insertions. If it’s not yet 5pm where you live, you still have time to make one more call, close one more sale or e-mail one more promotion! Selling travel from home does not have to be a puzzle when you read IC! Find the host agency that best suits your needs. Share your money making ideas in IC and help your IC colleagues. CONTACT Steve Crowhurst [email protected] 250-738-0064 www.ic-travelagent.com Publisher: SMP Training Co. www.smptraining.com Contributors Steve Crowhurst IC TRAVEL AGENT is owned and published by Steve Crowhurst, SMP Training Co. All Rights Reserved. Protected by International Copyright Law. IC TRAVEL AGENT can be shared, forwarded, cut and pasted but not sold, resold or in any way monetized. Using any images or content from IC TRAVEL AGENT must be sourced as follows: “Copyright SMP Training Co. www.smptraining.com” SMP Training Co. 568 Country Club Drive, Qualicum Beach, BC, Canada, V9K-1G1 Note: Steve Crowhurst is not responsible for outcomes based on how you interpret or use the ideas in IC TRAVEL AGENT. T: 250-738-0064.