Steve Crowhurst, CTC, Publisher
MARKETING IN 2014 will be different…
… if you choose to accept the changes that is.
The theme for this issue of IC Travel Agent discusses the blending of old media with new (as in
social and mobile) offering ideas to Baby Boomer aged travel agents who might need more social,
and Generation X & Y aged travel agents who might need more knowledge on how to use old
media in a social media application.
Having scoured more than a few websites of both mature travel agents and young professionals
there is still a huge requirement for all parties across the board to upgrade their websites and to
make them more appealing, functional and less text-based in 2014. More on that inside.
Want to make better use of your Facebook cover image space? Stay tuned as I have reviewed
several travel trade supplier Facebook cover images that are using the space creatively. Learn
from this information and create the same concepts for your own Facebook cover image.
Inside you’ll find how to host consumer events, a travel provenance checklist and a selection of
tools that will make your job easier. Nothing over the top. Just keeping with the easy-to-read
and do, street smart tips and tools that you can implement.
Don’t forget to check out the new eGuide additions to The Travel Agent’s Store.
Here’s to your continued success!
Best regards.
Steve Crowhurst, CTC
[email protected]
www.ic-travelagent.com
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